Featured Article: DownEast Implements ThisThat

Article Source: www.RetailTouchPoints.com <http://www.retailtouchpoints.com> 02/27/2014

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“Before shoppers make a final purchase decision online, many refer to peer reviews to ensure their product of choice has glowing reviews. However, if a shopper is already in a store and has narrowed down their selection to a few items, gathering an outside opinion may be difficult.

DownEast, a women’s apparel retailer, is helping brick-and-mortar shoppers facing this challenge by implementing the “Shopping Decisions App,” developed by ThisThat…” Continue Reading